IGIGI by Yuliya Raquel, http://www.igigi.com, a premiere brand of contemporary collections in sizes 12-32 today released their latest video entitled Being You is Being Beautiful. Directed by the world-renown director, Marc de Paola and starring Brazilian plus-size super model Fluvia Lacerda, the video celebrates women?s genuine beauty and radiance and spreads IGIGI?s mission to transform the world?s view of beauty.
?My mission is to change the misperceptions surrounding beauty which is not a matter of a dress size, scale number, age, height or anything else that are held so important in our society,? said Yuliya Raquel, IGIGI Designer and Founder. ?Beauty is a matter of an attitude, poise, self-confidence, a positive mind-set and most importantly being in harmony with one?s self. Every woman is already truly beautiful, but many still need to have the right tools to be able to express that. I create clothing that serves as a tool to remind the curvaceous women about the beauty that?s already within them and to help them express it onto the world?
Being You is Being Beautiful is the sequel to IGIGI?s original movie, 16, which has caused quite a controversy about what is considered fat in our society since its release in November 2009. Both videos can be viewed at http://www.igigi.com/film and on IGIGI?s facebook fan page, http://www.facebook/IGIGISTYLE.
?It?s important for me to contribute to the dialogue concerning self-image. Art is everlasting, and the creation of art communicates that which is important to me?that everyone is beautiful,? said Marc de Paola. ?Being sexy is a reflection of how you feel inside, how in sync you are with yourself and with your body. Being in peace with your own skin brings an incredible appeal about you,? added Fluvia Lacerda. ?We wanted the video to communicate that to all women, everywhere.?
Designed and produced in San Francisco, CA, IGIGI provides women of curves with smart, stylish and sophisticated collections that accentuate and celebrate their bodies. IGIGI collections are manufactured with the highest quality fabrics and workmanship and reflect the latest trends in fashion. IGIGI introduces most of its styles in very limited quantities to keep the collections exclusive. IGIGI employs innovative techniques that create a great fit for the individual shape leading to a visually appeasing appearance. IGIGI?s ShapeStylist educates customers about their individual body shape and tricks of the trade to dress it for the ultimate flattery. IGIGI is available at http://www.igigi.com and select boutiques worldwide.
About Mark de Paola: Mark is a fashion photographer and director whose portfolio includes companies such as Armani and DKNY. He has directed/ shot several hundred spots including those for Anheuser-Busch (aired on Super Bowl), Giorgio Perfume (exhibited in Museum of Modern Art N.Y.), Donna Karan, Neutrogena, English Ideas Cosmetics, Sony Cybershot, Century 21 Real Estate, Ford Motorsports, Toyota, Ducati Motorcycles, Kawasaki Jet Skis, and many more. Mark combines work in stills, commercials, documentary television, and film. To see more of his work please visit his website, http://www.markdepaola.com.
About Fluvia Lacerda: Fluvia was born in Rio de Janeiro, Brazil and moved to New York City almost 13 years ago. She was discovered by a magazine editor on a Manhattan cross-town bus and has not stopped working since. She's the only Brazilian working as a plus size model overseas and has been called "the plus size version of Gisele". Fluvia is one of the most known faces within the plus size industry and has been featured in ads for Fashion Bug, Biluzik, Torrid, and IGIGI and in Latina magazine and Glamour magazine. To see more of her work please visit her website: http://www.fluvialacerda.com.
CONTACT INFORMATION
media(at)igigi(dot)com
415-385-6838
1547 Mission Street
SF, CA 94103
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